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Traffic sign production: 5 benefits of digital printing.

Multiple rounds of materials, heat, and processing: in the past, this time-consuming, multi-step process was your only option for creating reflective traffic signs. In today’s fast-paced market, that just won’t cut it.

As the signage industry has continued to evolve, you need a simplified production process that helps expedite your projects without compromising quality. This means going digital.

As a manufacturer of traffic signs, why should you consider switching to a digital printing process? At HP, we’ve combined our HP Latex Technology with 3M Digital Printing Solutions to provide a process that helps delivers quality output, consistently and reliably.

Digital printing powered by traffic safety experts.

To create a top-quality digital printing process for traffic signs, visibility, durability and reliability were our quality drivers.

HP is the leader in the digital printing industry and we needed a partner with a proven record of traffic safety signage to match. That’s why combining HP Latex Technology with 3M Digital Printing Solutions was a no brainer.

3M has over 75 years of traffic safety experience and 3M™ Reflective Sheeting is compatible with most common sign design software for custom and regulated sign graphics.

By combining both of our capabilities, we’ve created a simplified production process with five key benefits.

Five benefits of digital printing for traffic signs.

  1. Cost saving: Get rid of your costly black overlay film. You don’t need it anymore. You can apply the ink directly on 3M™ Reflective Sheeting.
  2. Simplicity: The digital innovation behind HP Latex Technology allows you to print your entire design directly onto 3M™ Reflective Sheeting without extra steps in production or layers in your application.
  3. Efficiency: You can now use the same printing process for traffic signs that you use for custom signs, helping to streamline your workflow and enable faster turnaround times.
  4. Easy user interface: Digital printing products are quick to install, easy to learn, and require no additional equipment.
  5. Improved work environment: Our HP Latex Inks are water-based, so you can help eliminate your employees’ exposure to hazardous inks with warning labels and high solvent concentrations.

About the Author

[enBio=Sonia joined HP 15 years ago as an analyst and has held various positions throughout the company. Today, she’s responsible for defining, planning, and executing marketing initiatives and campaigns for HP’s Canadian market. Fully embracing technology, Sonia looks at how she can not only reinvent the way she works, but also how other industry leaders can utilize technology to improve their space in the markets they serve. She is also on the Board of Directors for the Printing Equipment and Supply Dealers' Association.],[enJob=Segment Market Development Manager, Graphics Solutions Business, HP],[frBio=Sonia a joint les rangs HP 15 ans en tant qu’analyste et a occupé divers postes tout au long de la société. Aujourd'hui, elle est responsable de la définition, la planification et l’exécution des initiatives de marketing et de campagnes pour le marché canadien de HP. Entièrement adopté la technologie, Sonia ressemble à quel point elle peut non seulement réinventer la façon dont elle fonctionne, mais aussi comment les autres chefs de file de l’industrie peuvent utiliser la technologie afin d’améliorer leur espace dans les marchés, qu'ils servent. Elle est également sur le Conseil d’administration de l’Association de l’impression de matériel et les distributeurs d’approvisionnement. ],[frJob=Directeur du développement segment du marché des graphismes commerciaux de Solutions, HP]

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