Five tips to maximize your fleet vehicle graphics.

December 1, 2020 Jim Bradburn

Fleet truck wrapped with commercial graphic

Your brand is your identity.

Fleet graphics are one of the most versatile and cost-effective ways to advertise your brand and product. Make the most of your fleet wraps with these five tips.

1. Make an impact and grab your customers' attention.

You have only a matter of seconds to direct your customers' eyes to the areas you would like them to focus on. Draw individuals to the portion of the fleet wrap that you have identified as most critical through effective design.

Design tools such as 3M's Visual Attention Software (VAS) can help aid this process. The software offers a web-based application that provides a quick and easy analysis to identify areas of an image that will capture the viewer's attention.

2. Promote always, day and night.

Reflective graphics can help boost impressions to your target group. Keep your message visible throughout the day with reflective accents such as decals, cut letters, or reflective wraps. They can also help enhance visibility for added safety.

3. Keep it concise and consistent.

Tell your brand story and reflect its identity in concise, yet powerful ways. Tweak your graphics to be on message with your brand and apply it consistently across your fleet. Even if there are variations in design, stay on brand and communicate the same overarching story. Use consistent themes, colours, and images to create similar appearances. This can help boost brand recognition and reinforce it to your audience.

4. Tailor your designs to scale.

If your fleet vehicles vary in size and type, adjust your brand message and design accordingly. A design that's perfect for your trailer may not work with your delivery van. Scale and tailor your designs according to your vehicle to help enhance your graphics' aesthetics and effectiveness.

5. Maintain your graphics for a professional look.

Well-maintained graphics are essential for maintaining your brand reputation. Graphics that are not cleaned or look shoddy can make your customers view your brand negatively. Ensure that your graphics are fresh and updated. Keep track of your graphics' life cycle and update them as recommended by the manufacturer.

Learn more about fleet vehicle graphics.

Read more resources and tips on how to get the most out of your graphics and wraps here.

About the Author

Jim Bradburn

[enBio=Jim Bradburn is a manufacturing engineer by trade, but a car lover at heart. Since joining the 3M lab 10 years ago, he has been dedicated to automotive films like graphics and tints. Driven by continuous improvement, Jim applies his expertise, problem-solving skills, and creativity to develop and improve 3M products for improved safety and enhanced quality.],[enJob=Application Development Professional, 3M Canada],[frBio=Jim Bradburn est un ingénieur en fabrication de profession, mais un amateur de voitures dans l’âme. Depuis qu’il a grossi les rangs du laboratoire de 3M il y a 17 ans, il s’est consacré aux pellicules pour graphismes et vitres d’automobile. Motivé par l’amélioration continue, Jim met à profit son expertise, ses compétences en résolution de problèmes et sa créativité pour mettre au point et améliorer les produits 3M afin d’améliorer la sécurité et la qualité.],[frJob=Professionnel de la mise au point d’applications, Compagnie 3M Canada]

More From Jim Bradburn

No Previous Articles

Next Article
Five factors to consider when wrapping your fleet.
Five factors to consider when wrapping your fleet.

Fleet graphics can help define your brand. Here are five factors to keep in mind before opting for one.