The boxes, the coordination of keys and truck rentals, the hard work moving all that ‘stuff’ – many of those who have faced the daunting task of moving can attest that it can be one of life’s most stressful events.
On July 1, following a centuries-old tradition, thousands of individuals across Quebec pack up and move residences all on the same day, known as ‘Quebec Moving Day.’
To provide some much needed stress-relief, 3M Canada teamed up with comedian Phil Roy to surprise weary movers in Montreal with a helping hand – as well as a little 3M swag.
Watch the video
And, to make the day a little sweeter for all of those who could use a little hand on the home front, for every person who used the hashtag #3Mmovingparty (or in French #3MFetesDesBoites), 3M donated $2 to Habitat for Humanity Quebec.
Thanks to all of the social media supporters, by the end of the day, 3M Canada and Phil Roy were able to present Habitat for Humanity Quebec with a $10,000 cheque.
Thank you to all of those who shared the hashtag!