Your brand is your identity.
Fleet graphics are one of the most versatile and cost-effective ways to advertise your brand and product. Make the most of your fleet wraps with these five tips.
1. Make an impact and grab your customers' attention.
You have only a matter of seconds to direct your customers' eyes to the areas you would like them to focus on. Draw individuals to the portion of the fleet wrap that you have identified as most critical through effective design.
Design tools such as 3M's Visual Attention Software (VAS) can help aid this process. The software offers a web-based application that provides a quick and easy analysis to identify areas of an image that will capture the viewer's attention.
2. Promote always, day and night.
Reflective graphics can help boost impressions to your target group. Keep your message visible throughout the day with reflective accents such as decals, cut letters, or reflective wraps. They can also help enhance visibility for added safety.
3. Keep it concise and consistent.
Tell your brand story and reflect its identity in concise, yet powerful ways. Tweak your graphics to be on message with your brand and apply it consistently across your fleet. Even if there are variations in design, stay on brand and communicate the same overarching story. Use consistent themes, colours, and images to create similar appearances. This can help boost brand recognition and reinforce it to your audience.
4. Tailor your designs to scale.
If your fleet vehicles vary in size and type, adjust your brand message and design accordingly. A design that's perfect for your trailer may not work with your delivery van. Scale and tailor your designs according to your vehicle to help enhance your graphics' aesthetics and effectiveness.
5. Maintain your graphics for a professional look.
Well-maintained graphics are essential for maintaining your brand reputation. Graphics that are not cleaned or look shoddy can make your customers view your brand negatively. Ensure that your graphics are fresh and updated. Keep track of your graphics' life cycle and update them as recommended by the manufacturer.
Learn more about fleet vehicle graphics.
Read more resources and tips on how to get the most out of your graphics and wraps here.